Can You Optimize Your WordPress Site For SEO?

Target Visitors Using WordPress SEO

Getting visitors to your website is one of the most vital things you need to do; if you have until now found it difficult to do, you should look into WordPress SEO (Search Engine Optimization). If you haven’t heard of WordPress before, you must have been stranded on a desert island somewhere! It is one of the world leaders for blogging, if not the singular leader. Why WordPress? Well, it’s mostly due to its ease of use in addition to the tons of benefits it packs such as search engine optimization features. However, you have to be fully aware of the dynamics that go into optimizing your WordPress blog before you can see any results. Used correctly, the optimization WordPress offers can dramatically increase the traffic to your site. In this article we will explore various tips that will help you get the most out of your site.

One of the most vital roles in determining how your website will be ranked will be filled by your WordPress titles in correctly. Using targeted and relevant keywords in your post titles is key, as a search engine will use these keywords to determine your ranking. These relevant keywords should be in the title as well as your content. Limiting the usage of each title to one time only will help to ensure that your ranking strategy is clearly communicated to the search engines. You’d rather have a few pieces of good content about one thing than a bunch of mediocre ones.

Alternatively, it is a good idea to keep relevant keywords listed nearby for application in creating posting titles. It will require a delicate balance to ensure that your titles are SEO friendly, as well as being clear and understandable to your visitors. Draw your audience in with an enticing, targeted headline that creates interest in the topic. The titles shouldn’t be long, but to the point and be instantly understandable to the person who’s reading it. To attain a high rank within popular search engines, the content you publish must be first rate with attention to detail and consistent use of relevant key terms.

A lot of people don’t think about categorizing their blogs, but when you begin adding categories you’ll find it makes your blog seem more approachable. Those visiting your site will appreciate it, as it will make navigating and searching for something far easier. Search engines will also find it helpful. Keep your posts ordered and tidy. When you’re creating categories, it doesn’t matter how much information you’ve previous published, it all gets its place. The category is listed in the post, as well as in the URL, when you have your permalinks feature turned on. Since most visitors are usually in a hurry, it’s a great idea to let them know about your post right there in your URL. This also allows you to have focused pages and sections getting all of the attention from specific posts, which is better for you.

When it comes to SEO in WordPress, one of the most crucial things you should do is be sure that your blog’s permalinks are customized. That means that the title of your post should also be part of the URL. All you have to do is alter the permalink structure in the option settings. The default structure is made of numbers/question marks, so you need to make changes to avoid this as SEO wise it’s not really beneficial, which will affect your ranking on the long run. It also just looks better to readers, all of those random characters scare people at times. Raleigh digital marketing isn’t the easiest thing, but your efforts will pay off ten fold if you do it well.

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Can You Optimize Your WordPress Site For SEO?

Target Visitors Using WordPress SEO

Getting visitors to your website is one of the most vital things you need to do; if you have until now found it difficult to do, you should look into WordPress SEO (Search Engine Optimization). If you haven’t heard of WordPress before, you must have been stranded on a desert island somewhere! It is one of the world leaders for blogging, if not the singular leader. Why WordPress? Well, it’s mostly due to its ease of use in addition to the tons of benefits it packs such as search engine optimization features. However, you have to be fully aware of the dynamics that go into optimizing your WordPress blog before you can see any results. Used correctly, the optimization WordPress offers can dramatically increase the traffic to your site. In this article we will explore various tips that will help you get the most out of your site.

One of the most vital roles in determining how your website will be ranked will be filled by your WordPress titles in correctly. Using targeted and relevant keywords in your post titles is key, as a search engine will use these keywords to determine your ranking. These relevant keywords should be in the title as well as your content. Limiting the usage of each title to one time only will help to ensure that your ranking strategy is clearly communicated to the search engines. You’d rather have a few pieces of good content about one thing than a bunch of mediocre ones.

Alternatively, it is a good idea to keep relevant keywords listed nearby for application in creating posting titles. It will require a delicate balance to ensure that your titles are SEO friendly, as well as being clear and understandable to your visitors. Draw your audience in with an enticing, targeted headline that creates interest in the topic. The titles shouldn’t be long, but to the point and be instantly understandable to the person who’s reading it. To attain a high rank within popular search engines, the content you publish must be first rate with attention to detail and consistent use of relevant key terms.

A lot of people don’t think about categorizing their blogs, but when you begin adding categories you’ll find it makes your blog seem more approachable. Those visiting your site will appreciate it, as it will make navigating and searching for something far easier. Search engines will also find it helpful. Keep your posts ordered and tidy. When you’re creating categories, it doesn’t matter how much information you’ve previous published, it all gets its place. The category is listed in the post, as well as in the URL, when you have your permalinks feature turned on. Since most visitors are usually in a hurry, it’s a great idea to let them know about your post right there in your URL. This also allows you to have focused pages and sections getting all of the attention from specific posts, which is better for you.

When it comes to SEO in WordPress, one of the most crucial things you should do is be sure that your blog’s permalinks are customized. That means that the title of your post should also be part of the URL. All you have to do is alter the permalink structure in the option settings. The default structure is made of numbers/question marks, so you need to make changes to avoid this as SEO wise it’s not really beneficial, which will affect your ranking on the long run. It also just looks better to readers, all of those random characters scare people at times. Raleigh digital marketing isn’t the easiest thing, but your efforts will pay off ten fold if you do it well.

Yes, You CAN Get Google To Like Your Site More!

Get More Google Love to Your Site – You Can Do It!

Getting highly targeted traffic to your site is one of the highest priorities you should have. And as an Internet marketer or a webmaster you should realize that Google is an amazing source to get qualified traffic coming your way. When you take a look around, however, you’ll see that most people are still struggling to get the attention, respect and high page rankings that Google doles out. There is a pretty simple reason for this: they just don’t do the right things. They aren’t doing what needs to be done to get the love of Google. So which techniques will help you reach that goal? This article will teach you what you need to know when you want to make a really strong impression on Google and get highly ranked for the keywords that you have targeted.

The success of your SEO efforts can be partially determined by your social media presence. When you’re trying to improve your Google rankings, this is even more important. If you learn to harness the power of social media properly, you can really boost your Google results and get more traffic coming to your business.

Always include sites like Twitter, LinkedIn, and Facebook. You need to deliver good quality content and then stay active on those social media sites. You can also increase your number of backlinks by leveraging sites like Digg and Reddit. While this might not offer you immediate results, it will definitely make an impact over the long term. Your Google rankings can be easily tweaked by working on high quality content and social media.

Getting to that number one slot is one of the components that will guide you when it comes to rankings in Google. So ensure that your backlinks come from sites that have high rankings themselves. Ensure that they have something to do with your site. You should not get your backlinks from sites that do not matter. You could still probably get a good backlink from a site with a good ranking, still continue to stay on topic with the sites that you choose. Since Google requires relevancy, this is what you should strive for. Simply put, when you get backlinks from sites that are relevant with a high page rank, this will do a lot to get a high page rank for your website. If you’re getting random links, Google is simply going to be able to tell.

The title should also be taken very seriously. If your title is whack, then Google is not going to rank you highly. A good title is a good indicator. It tells the search engines a little about your site. The title is essential for listing the search results. So if you put more attention on the title, you will have a better outcome. It also makes it easier for readers to decide if it interest them or not. Google will give a good ranking to your website when you do things in the right manner. So when these rules are observed, it will gain exposure for website and a high ranking for your specified keyword.

The niche you’ve chosen isn’t as important as understanding just how much power Google holds. It’s easier to make things happen when you know your site will be found through Google. People will start approaching you instead of things being the other way around. This is really great traffic and should convert nicely. But the point is, you first need to put in the effort to get noticed by Google. To truly ensure your reputation with Google take the information we’ve given you here to heart. So what’s keeping you back? Get to work! If you need help beyond this, then we’ve got the very best Search Engine Optimization crew around for you to work with.

Yes, You CAN Get Google To Like Your Site More!

Get More Google Love to Your Site – You Can Do It!

Getting highly targeted traffic to your site is one of the highest priorities you should have. And as an Internet marketer or a webmaster you should realize that Google is an amazing source to get qualified traffic coming your way. When you take a look around, however, you’ll see that most people are still struggling to get the attention, respect and high page rankings that Google doles out. There is a pretty simple reason for this: they just don’t do the right things. They aren’t doing what needs to be done to get the love of Google. So which techniques will help you reach that goal? This article will teach you what you need to know when you want to make a really strong impression on Google and get highly ranked for the keywords that you have targeted.

The success of your SEO efforts can be partially determined by your social media presence. When you’re trying to improve your Google rankings, this is even more important. If you learn to harness the power of social media properly, you can really boost your Google results and get more traffic coming to your business.

Always include sites like Twitter, LinkedIn, and Facebook. You need to deliver good quality content and then stay active on those social media sites. You can also increase your number of backlinks by leveraging sites like Digg and Reddit. While this might not offer you immediate results, it will definitely make an impact over the long term. Your Google rankings can be easily tweaked by working on high quality content and social media.

Getting to that number one slot is one of the components that will guide you when it comes to rankings in Google. So ensure that your backlinks come from sites that have high rankings themselves. Ensure that they have something to do with your site. You should not get your backlinks from sites that do not matter. You could still probably get a good backlink from a site with a good ranking, still continue to stay on topic with the sites that you choose. Since Google requires relevancy, this is what you should strive for. Simply put, when you get backlinks from sites that are relevant with a high page rank, this will do a lot to get a high page rank for your website. If you’re getting random links, Google is simply going to be able to tell.

The title should also be taken very seriously. If your title is whack, then Google is not going to rank you highly. A good title is a good indicator. It tells the search engines a little about your site. The title is essential for listing the search results. So if you put more attention on the title, you will have a better outcome. It also makes it easier for readers to decide if it interest them or not. Google will give a good ranking to your website when you do things in the right manner. So when these rules are observed, it will gain exposure for website and a high ranking for your specified keyword.

The niche you’ve chosen isn’t as important as understanding just how much power Google holds. It’s easier to make things happen when you know your site will be found through Google. People will start approaching you instead of things being the other way around. This is really great traffic and should convert nicely. But the point is, you first need to put in the effort to get noticed by Google. To truly ensure your reputation with Google take the information we’ve given you here to heart. So what’s keeping you back? Get to work! If you need help beyond this, then we’ve got the very best Search Engine Optimization crew around for you to work with.

Cleaning your site – Part 2 – Page Structure

Continuing on with our “Let’s clean up yer site” run, let’s take a look at MORE of the onsite search optimization things…

Back in the good old days, before search engines had as many smarts as they do today – and SEO was NOT a daily marketing item, things were pretty simple. We were ticked to DEATH when one of our hardware suppliers put UP a website so we could download new drivers pronto! This was WELL before the days of automatic updating were even probably conceived. There just weren’t that many sites out there. I remember being able to get updated drivers for my Creative sound card. What a joy. Didn’t have to request and then wait for shipment of those crazy disks.

Lest I get drawn off into reminiscence, the point is, back in those days, it was NOT so difficult to keep track of things. Structures were usually what those of us in the business call a “flat” structure – every page was in the “root” of the website. Very few even THOUGHT about structuring their sites. You often saw just small sites. There were NOT those thousand page+ behemoths that almost ANYONE can create effortlessly today – say NOTHING about massive sites like Microsoft or Wikipedia. There was no need to do a whole lot of structuring with your 10 page site… I could go to the Creative Drivers page and there would be my card number and I clicked on the link and downloaded the zip file and installed. Granted, downloading it at 14.4K was a lengthy process, but…

As time went along, the web became more and more crowded. Those same files that we went to Creative to get might also be offered elsewhere – maybe with a bunch of OTHER manufacturer drivers. There had to be some sort of structuring to help categorize things and make accessing finding them easier. As time went along, the search engines had to get “smarter” to better categorize things and keep track of them. What web devs discovered worked well for THEM was to categorize their OWN pages in a way that might logically make sense TO the search engines.  Not only did it make it easier for web devs and webmasters to keep track of their pages as their sites got bigger and bigger, it helped create logical relationships that the search engines could understand – parent/child relationships.

Flat Structures

Just to make sure we’re on the same page – a flat structure would give you urls like http://ift.tt/2nn0Re2, http://ift.tt/2lKSzQS, http://ift.tt/2nmSTSo, etc… This kind of structure is easy to maintain – there is no concern over categorizing it, CSS and link structures are easy to handle even if done in manual HTML/CSS/Javascript. That can be fine if there really is not too much content, or your products are not very diverse, or maybe you only have one service / product and don’t need explanations too far.

But when you do have more than just one service to discuss? Or you need to take it further? How DO you do that? It’s simple and just like you do most other things in life – but because it’s digital, people seldom think about it. Categories or “parent/child” structures are the answer. So in my food pantry, I have 1 shelf that is pretty much canned goods. I have the shelf arranged from good ol’ Chef Boyardee on the far left, then meat products – yes even Spam 🙂 – then vegetables, then all types of tomato stuff in various forms and then finally finished and meal-ready sauces/gravies. So when the fiancee asks – “Hey where’s my ravioli?” I can immediately tell her “canned goods shelf on the left.” Inevitably she WON’T find it as she’s a stranger to the kitchen, but she likes to THINK she can…

Okay, so you cook and have an organized pantry. How does THAT apply to my website?

Silo Structures (Using Parent/Child page structures)

We always suggest setting up your website similarly. Shelf=Parent. Row=Child. Services? Unless you have one and only one service, we bet there’s a lot of “sub-services” that better explain the full SCOPE of your services or further help people understand all the things your company DOES do. And with our example, MAYBE you should think about setting up some of your cans in rows.  Let’s take a hypothetical Plumbing company. I’m about to do a plumbing website design, so this will help me work through it anyway 🙂

So our root is “myplumbingcompany.com”. Instead of just trying to blather it all on the front page and hope we can rank for every location and term on one page (yes, we hear people ask us to do THAT for them all the time too…), let’s put out a service oriented page. We can do this as a standalone page OR as a top level page with child pages that further outline all your services. So maybe we have the following…

/home-services
/home-services/well-pumps
/home-services/water-heaters
/home-services/pipe-replacements
/home-services/plumbing-repairs

This is VERY simple and was done with no research. It also neglects to figure out which one is more popular – all of these terms WITH the “s” at the end or WITHOUT the “s” at the end. LOL – yes, we DO get that picky.  Anyway, this example structure is probably NOT where I’ll end up when I build our SEO-friendly plumbing site, but… We now have a PARENT page as /home-services and a number of CHILD pages. This concept is applied over and over again throughout many sites. How about that plumbing repair page? Are all plumbing repairs the same? Betting not. Might you also have people searching for repairs in the kitchen? Maybe in the bathroom? How about we add on some additional child pages to that Plumbing Repair parent page?


/home-services/plumbing-repair/kitchens
/home-services/plumbing-repair/bathrooms

So now… we have our FULL URL string as http://ift.tt/2nmE8PE

So what does THAT tell Google? The domain tells Google, front and center, that this is a plumbing company. The rest of the entire site will be shaded by that choice. EVERY child page that contains the parent word/words WILL be shaded by that choice. So starting off with either an exact match domain (EMD) or partial match domain (PMD) as discussed yesterday is a great start. Secondly, “home-services” – obviously these are services provided BY the plumbing company. I used “home” here to differentiate from commercial level services. We COULD break it down with “/services” and then childs of “/home” (or residential) and “/commercial” to differentiate more granularly in some cases. Not all plumbers offer commercial or are interested in commercial business – and ditto on the residential services side.

Next, we have “plumbing-repair”. So we have a variety of services and plumbing repair is one of them. From a search engine optimization perspective, that page can discuss a lot of items if desired and maybe even cover the gamut from kitchen, bathroom, wells, septic, under your house, water heaters and all. IF you have a very competitive area though, you likely will NEED to devote a page to it.

Why devote a page to it?

A lot of people miss the boat here. When it’s competitive, you want and often need as much goodness and “ooomph” as you can throw to it to knock out your competitors. So if someone is looking for kitchen sink repairs in Raleigh, can you beat someone with your “home-services” page when your competitor has a domain named “RaleighKitchenSinkRepairs.com” going for them? Yes, you CAN, but you better be able to just LOOK at that domain name and KNOW that your competitor is going to have a REAL leg up on that particular term. Unless they are really bad, you may have some issues knocking them out. OR you may incur/your SEO may incur some effort and costs beating them – and need to throw everything INCLUDING THE KITCHEN SINK at them (rim shot there…). It’s going to at least be easier with your URL string containing more of the appropriate words – and more focused pages.

That “devoted” page can be ALL about everything on that particular topic. You don’t need it to be an “everything to everybody” webpage, it can be all about that ONE topic. So if you ARE up against, RaleighKitchenSinkRepairs.com and YOUR competitive URL is http://ift.tt/2lKPuAF – you NOW have all your keywords covered. You just need to make sure you ALSO cover as many topics as possible about kitchen sink repairs IN THE CONTENT.

Looking at that URL though, it’s getting too long. I think we would really want to trim this down to http://ift.tt/2nmFbit. Once you GET categorizing, you CAN get carried away. OR break it down with /home-services/kitchen-repairs/sinks. There are a number of ways you CAN get your keywords in the URL and there is usually no “THAT’S WRONG!!!” or “THAT’S RIGHT!” and have it be the only solution. As you see above, there’s a few different ways that we have accomplished that – and that’s just off the tip of our noggins.

If you can wrap your head around THOSE examples, you’ll be WELL on your way towards helping out your rankings. Can you RANK with a flat structure? You CAN. Sites are doing it every day. BUT, if you want to make it as easy as possible for your site to rank, the more relevance you can give to your site, the more likely you are to GET the nod from Google. If you look back at our last example, we discussed branded domain names. With a straight branded name, like “http://ift.tt/2lKLZdg;, you give NO shading to the entire site. You will have to do it further down. So maybe Zimmermans does plumbing AND HVAC. So now you would need a services/plumbing and services/hvac vertical to allow this kind structure to shine through. It presents a LOT of options.

Have fun – and look for the next segment on Image Optimization!  Does all this confuse the heck out of you? It’s really not that hard if someone explains it to you, but if you need someone to sit down with you and go over YOUR site, give us a call for search engine optimization services!

Cleaning Your Site – What you should be looking at

SEO - Cleaning things upSo, most of you probably don’t know much about what goes into doing websites directly or how we go about optimizing them for search or such. Then again, if you’re showing up HERE, maybe you do. Regardless, I’ve been on the creation side of the web for over 20 years now. I’ve seen good, bad and everything in between. I have turned OUT good, bad and everything in between in that time period LOL – we all start somewhere.  We don’t turn out bad intentionally, but at different times, creativity may have run a little shy, time may have run a little shy – or a client’s BUDGET may have run a little shy. You don’t build the Taj Mahal with a doublewide budget – and we’ve seen a lot of double and even “single-wide” budget clients in the last 20 years.

That said, there are certain things that need to be done.  There are certain tenets to a good website construction – for RANKING. And what I see out of a LOT of shops – and, unfortunately, devs that are out there, is NOTHING but “pretty pictures” in the site.  It drives me absolutely crazy. A well-done site will have a nice combination of design (or at least a catchy design), good and reasonably thorough content, and a solid structure. In a well-designed site, these images will ALSO load quickly and will be appropriate to the project. We’re going to cover these topics across at least a couple of articles.

Bad Website Structure – Everywhere

I’ve got one “under the knife” now that was done by an UpWork person for one of my clients. The potential client asked me back in December if I could help him. I really didn’t have time, so he pressed on with his Upwork contractor. Who turned out a nightmarish site as far as being rankable. Looks great on the surface, but so many things were done wrong. Now we’re working on SEO for him as of last month. While we’ve made progress with them, it really is going to require some remedial work. It honestly is such a mess that I’m not sure if I’ll be able to fix it without rebuilding it elsewhere and moving content across.

We just took on another project. The guy has done great work – but as I feared, he spent his time on pretty pictures. It’s going to look GREAT – except I guarantee it won’t ever be found – unless I go back and do a whole LOT of retrofitting.  And I’m going through it and getting more and more irritable. Pretty site – it really is. But several poor choices were made. A bad choice here or there is not the end of the site, but more than a few makes ranking any website harder than it should be.  When you put pretty over SEO, you likely you will end up with a client down the road asking “WHY is this site not ranking? It’s so pretty!” Now, bearing in mind THAT is my normal role, guess who’s going to get those questions?  Yup – me.  The first thing I have to tell people?  “Pretty has NOTHING to do with your rankings. Nada. Zero. Zilch. Not. A. Single. Thing.”  People do expect to usually see some level of competence, and pretty may help in conversions, but getting them TO the site is important in all considerations.   So what does “me” have to go fix first? Poor design/development work.  I may have a month or two to get around to it, but until poor onsite work is corrected, the rankings will NOT be what they should be.

Quick things to look out for on YOUR site

Domain Names – Naming Your Site

While your domain name doesn’t need to reflect the specific business name, it does help at times. Having your domain match your company name can increase your branding presence immensely.  BUT, it does not have to.  If you happen to be “officially” something like “Zimmerman’s Old Stuff and Grandmother’s Attic Antiques”, you might just want to go with something that’s a little more pointed and direct – and a whole LOT shorter.  Maybe “ZAntiques.TLD” – which is ALSO a PMD that we discuss below.  NOBODY will ever type the OFFICIAL name in without fat-fingering it.  That’s the branded and semi-branded approach.

Full Branded – as in the above example, you can create a shorter branded name for your site like JUST “zimmermans.tld” – but that gives NO indication of what you are, what you do or any other indications as to what would be found on this site. It certainly does NOT provide any influential keywords to the domain. If you ARE well-known or have a whole lot of OTHER marketing going on where people will immediately recognize the name, then go for it.  A good example would be Lowes.com. It doesn’t provide any indication what the name is about, but when you see commercials left and right on TV, you see Jimmy Johnson’s NASCAR ride every week with a big “Lowe’s” splattered across the hood, newspaper flyers, radio ads, etc – it’s fine.

There are a couple other options – exact match domains (EMDs) and partial match domains (PMDs).  If it’s NOT an exact match domain (EMD) name, then at least get one or two target keywords IN the domain name.  In the above example, we have “antiques” in our above example – which is a highly searched keyword.  What is REALLY behind an EMD is to get the MOST searched term as your domain name. You will have a natural leg up on the competition if your domain name (and thus whole site) is shaded by a strong EMD or even PMD choice. If the most commonly searched term for antiques in Raleigh NC is “antique stores raleigh nc”, there is NOTHING stopping you from selecting the domain name “antiquestoresraleighnc.tld” as YOUR new domain name.  (NOTE – this is for example only. I didn’t run and do a check on searches for it. Dont’ base your domain choice on something non-specific to YOUR situation that you read on a blog entry…)

Location Location Location

A lot of things are going to be location specific. If I’m searching for a place to go look at antiques in the Raleigh market, I really am NOT interested in someplace selling antiques in Reno NV. To further target your market – if you are going to use any type of matching domain, then you MIGHT want to include a location – either a state, city or area.  For the fictional Zimmermans, we might go with TriangleAntiques.tld, RaleighAntiques.tld or NCAntiques.tld. OR a combination of all of the above – ZAntiquesRaleigh.com – for example.

Go for the gusto with a SERIOUS EMD

Or you can even flat out FORGET the branding and go straight for the jugular with an EMD ONLY name.  Other things that can be good are selecting keyword rich domains – like “raleighplumbingrepair.com” would have a REAL headstart on ranking for the “raleigh plumbing repair” market.  Not long ago, the exact match domains seemed to get dinged a bit.  Everyone was charging to “branded” domains. Like my company name is “Lizardwebs.”  While the word “web” is in there, web is really secondary to what we normally do. To use an exact match domain (EMD), we might go with the “RaleighSEO.TLD” or “SEO-Raleigh.TLD” or something like that.

How about the domain extension – the TLD?

Trying out “designer” TLDs – never suggested. Particularly if you don’t have a young “hip” audience. The TLDs that everyone knows and recognizes are .com, .net and .org.  Some that have been around for a few years now are being seen such as the .co domain TLD. I have had great success with .co domains – and that’s about as far as I have personally taken it.  I don’t anticipate Google dinging oddball TLDs, but people themselves WILL have a problem with it – but not the problem you think.

The site we just got in, the developer threw the idea of using a “.clinic” as the TLD for a new doctor’s site. Now initially, if it were such a good idea, wouldn’t the front page be littered with doctor’s offices with the .clinic TLD?  I can’t find any on SEVERAL searches even in very low competition areas.  Secondarily, “clinic” in my mind is more often associated with “low cost” type healthcare services – as in “low income health clinics”.  A search in the Raleigh area immediately turns up “Free Clinics Raleigh NC ” – which is NOT the focus of this particular practice.

While that is clever and all, bearing in mind the doctor’s clientele is older, they will NOT know what to do with that TLD.  “Our site? Just go to myname dot clinic” will be the instructions.  What will the person do?  They will type in “myname.clinic.com”.  This might be good a few years from now when people understand that there are other domain names besides .com, .net and .org – maybe.  A lot of users still choke on MY domain name being a .net, say NOTHING about one of the domain name TLDs that no one has really heard before… Go over to NameCheap and take a look at a BUNCH of new TLDs that I’m sure you’ve NEVER heard of before.

Sadly, even if an idea is poor, once a client gets in their mind that something is a good idea, it’s hard to change their mind.  We’ll let it go for a while and use it as a test case.  One of those cases where once you let the genie out of the bottle, you just CAN’T get it back in.

The NEXT article will cover more about what these two sites have in common and what we’ll do to get them ready for SEO love

 

Bad SEO Signs

Bad Website SEO Optimization methods

Bad SEO - How to get banned quickly!

Bad SEO – How to get banned quickly!

So, you say you just have WAY too many visitors – crushing your webserver and using up all your bandwidth? Put a few of these really UNHELPFUL tips into play and just watch your rankings tank. Might not happen immediately, but it will eventually. Just watch your site bomb right OFF the SERPs! And it will take forever to get that rank back! Good stuff.

Multiple Doorways – This technique involves using several pages that are optimized specifically for search engine submission. These pages usually are nothing more than huge meta tags, lots of tags containing all the search terms, text that makes almost no sense but is loaded with the search terms. Pages like these will usually then either have a javascript redirect or a page refresh that takes you to another page that wouldn’t rank very well or get much traffic on it’s own merits. If you have a site that has index1.html, index2.html, index3.html, etc, this is probably the case. This is NOT to say that you can’t have multiple versions of your page for tracking purposes. If you submit a website to Google and the URL you give is googleindex.html and you are tracking your hits via googleindex.html hits, then you are not abusing the system. Just make sure your page contains relevant information. There are other ways of examining where your hits come from, but this can be acceptable.

Script Cheats/Cloaking – also referred to as “Stealth” or “cloaking” – This technique looks at the incoming User Agent most of the time and prepares specifically created text for that search engine spider. Legitimate script techniques were heavily used when browsers were not supporting much in the way of standards several years ago. They are still used to maintain backwards compliance and to provide workarounds on certain browsers in some cases. However, if I subvert that concept to look for the “googlebot” user agent and then start feeding out a bunch of search engine spam to get my rankings boosted, that is considered a script cheat. Normally you can spot this sham by the content that is shown on the search engine brief when a search is done and then get to the site and the content isn’t even close. I lost my very high ranking once to a site that had done just that. They were selling insurance and had included my company URL in the spider spam. It included a ton of terms that had nothing to do with my company, it’s products, or anything else. They were simply usurping the power of the name and taking legitimate customers from my site by posing as an affiliated partner – which they weren’t.

Being part of or creating your OWN Link Farms – These are still ranked highly by several search engines much to my disgust. These pages are nothing more than a HUGE collection of links that provide no useful information, but have a ton of links with a tiny bit of associated text. When you have 1000 links each with a little bit of text, you STILL have lots of text for a spider to grab hold of. Search engines have gotten better about recognizing this stuff, but still I think they end up ranking abnormally hgh and provide little information. One that truly ticks me off is the Superpages site. I was looking for something the other day. I kept coming up with these huge lists of links from Superpages. Now why do I need a huge page of links? I want to visit a company that SELLS the stuff, not pages of lists. In some cases maybe huge lists is a good thing, but it defeats the purpose of the search engine as far as I’m concerned. Don’t do it. If you have links, and you should, keep them relevant and complementary to your site.

Hidden text – Some clever webmasters discovered that they could include a load of search terms in the body of their html by either making the text the same color as the background or so small as to be unreadable. While the text was unusable by web surfers, it was picked up by the search engines. By doing this these webmasters just didn’t have to worry about making their content look like they even tried. Ever get to what appears to be a long blank area or whole page that seems to have almost nothing on it? Left click and hold your mouse, drag it through the area. Most likely you see all sorts of text then highlighted. Classic search engine spam.

General META spamming – It’s important to know what terms to use in your META tags. It’s important to use only words that are related to your site. Discovering what words are most frequently searched on the web allows devious webmasters to take that information and then load up their META tags with these words – even if they are completely irrelevant to their site. That’s why searching for something innocuous can still occasionally pull up all grades of porn sites. This HAS improved over the years, but still is out there.

Dummy sites – This consists of setting up a base site and then setting up several other sites, usually on free web host sites, that do nothing more than contain a lot of spammy techniques and then redirect the visitor the actual site. The dummy site may or may not contain anything useful. Either way, if you are immediately redirected or receive a “Click here” to move onto the legit content, it’s probably a dummy site.

WARNING! WARNING! WARNING!
or Danger Will Robinson!

Be aware that using some of the spammy techniques as mentioned can actually get you dropped from a search engine. There are things that the engines look for and at closely. If a search engine decides that a website is spamming or falling out of compliance with their policies, your website very well may get dropped. You will have one heck of a time getting your website back on there. In some cases, you might find it easier to pack it up, correct your content/website, get a new domain name and start over again.

If you discover that your web design company has USED some of these spammy techniques, either demand that they change the site immediately or just flat out get a new designer to clean up the mess. Great ranking for a month or two are usually not the goal of any company. Consistent good rankings are what will bring in the customers in the long run. And the goal of any business site is to generate money. Don’t fall for a quick burst of visitors only to find you’ve been dropped from the search engines the next month.

Read more about what WILL get your website banned from the biggest search engine directly – Google Don’ts Dirty Tricks That Will Get Your Site Banned

By adhering to ethical and standard practices, a site that ranks consistently in most or all search engines is possible.

Website search engines have improved vastly in the last few years. I still have no idea some of the little nuances that search engines actually look for when they spider a website, why some web pages that seem useless rank well, why web pages that seem to have the right content DON’T rank well or even show up at times on the engines or why some sites and pages will rank at the top in one engine and barely even appear on another engine. The search engines will never give away their algorithms for rankings so we’re all in the same boat.